Changing Email or Unverify or Removing Email ID or Changing Phone Number Requests 

Overview

Customers can update or correct their registered email address in Brands For Less if:

• The email ID was entered incorrectly during registration, or

• They no longer have access to the old email ID.

Important:

• Email ID change can be done only via the Brands For Less App.

• The change can be done a maximum of 2 times per account.

• Once changed twice, the email ID cannot be changed again under any circumstance.

Step-by-Step Process to Change Email? (App Instructions) 

1. Open the Brands For Less App.

2. Go to Login / Register.

3. Enter the new email ID and click Continue.

4. The customer will land on the Create Account screen.

5. Enter:

   • Full Name

   • Password

   • Mobile Number linked to the old account.

6. Click Sign Up.

7. A pop-up will appear:

   “The mobile number is currently linked with the old email address. Verifying it will add this mobile number to the new account and unlink it from the old one.”

8. Click Update.

9. Customer will receive an OTP on the registered mobile number.

10. Enter the OTP and click Verify.

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Notes

• All loyalty points, wallet balance, and order history will continue to be available under the updated account.

• CSAs must not manually request IT intervention unless the customer faces a verified technical issue during the process.

• If the customer reaches out, CSAs can guide them through the above steps but cannot request or perform the change internally.

• Remember, all the Loyalty points, Wallet balance in an account can be utilized even if the email ID is incorrect. Customer can redeem the wallet and points at any of our stores by providing the OTP sent to their registered phone number.  Alternatively, they can send message " LOYALTY-SmileMore " to this number: +971 4 825 2526   through WhatsApp from their registered mobile number and redeem the points / vouchers / wallet for any of the store purchases.
  

Support agents cannot modify, remove, or unverify the registered email under any condition.

Mobile Number Updating?

Customers can:

• Change the registered mobile number anytime via the app:

  • Open the BFL App

  • Go to Account > Account Details

  • Tap on the phone number field and update it

Customer Spiels

Change of Registered Email ID

1. When Customer Requests to Change Their Email ID

I understand you’d like to update your registered email address. You can easily do this through the Brands For Less App, and I’ll guide you through the quick steps.

Please note that the email address can be changed a maximum of two times only per account, and after that, it cannot be updated again.

2. Step-by-Step Guidance to Customer

You can follow these simple steps to update your email ID:

1️⃣ Open the Brands For Less App
2️⃣ Tap Login / Register
3️⃣ Enter your new email ID and click Continue
4️⃣ On the Create Account page, enter your name, password, and the mobile number linked to your old account
5️⃣ Click Sign Up
6️⃣ A message will appear saying that your mobile is linked to an existing email ID – click Update
7️⃣ Enter the OTP sent to your registered mobile and click Verify

Once done, your email ID will be successfully updated, and you can continue using your points and wallet as usual 💳✨

3. If Customer Says They Tried and It Didn’t Work

Thank you for trying that! Let me help.
Could you please confirm if you received any error message or if the process stopped at a certain step?

Usually, this process works smoothly through the app, but if it’s still not updating, I’ll raise a request to our technical team to review it further.

4. When Customer Has Already Changed Twice

I understand your request. However, the system allows the email ID to be changed only two times per account for security reasons.

In this case, the registered email can no longer be modified. You can continue to log in and receive updates using your current registered email address.

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